vault backup: 2026-01-02 08:12:04
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@@ -11,6 +11,10 @@ title: Markup vs. Margin
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---
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# Markup vs. Margin
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**Markup** and **margin** are both terms to describe the percent profit of a sold good or service.
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**Markup** describes an item's profit relative to its cost to the merchant.
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**Margin** describes an item's profit relative to its cost to the customer.
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$$
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\text{Profit} = \text{Sell Price} - \text{Cost}, \quad
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\text{Markup} = \frac{\text{Profit}}{\text{Cost}}, \quad
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@@ -31,4 +35,4 @@ Because of \*waves hands\* finance reasons,
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contractors (and sellers of products and services in general)
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almost exclusively talk about profit in terms of margin.
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Even if someone says "15% _markup_"
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they're still probably talking about margin.
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they may still be talking about margin.
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