---
title: "Drinking One's Own Kool-Aid"
tags:
  - topic/psychology
---
# Drinking One's Own Kool-Aid

> "Don't drink your own Kool-Aid"

**Drinking one's own Kool-Aid** is a form of systemic self-delusion
whereby an individual convinces themself

Contrast with [drinking _the_ Kool-Aid](https://en.wikipedia.org/wiki/Drinking_the_Kool-Aid)
which generally connotates acceptance
of erroneous worldviews spread by _others_.

## See Also

* [[einstellung-effect]]
* [apophenia](https://en.wikipedia.org/wiki/Apophenia)
* [confirmation bias](https://en.wikipedia.org/wiki/Confirmation_bias)