vault backup: 2026-03-20 16:29:51
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@@ -1,13 +1,13 @@
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---
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id:
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aliases: []
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title: Markup vs. Margin
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tags:
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- authorship/original
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- destiny/permanent
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- type/encyclopedia
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- status/complete
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- type/encyclopedia
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- type/encyclopedia-entry
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title: Markup vs. Margin
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dg-publish: true
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---
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# Markup vs. Margin
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@@ -24,7 +24,7 @@ $$
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\text{Markup} = \frac{\text{Profit}}{\text{Cost}}
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$$
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**Margin** describes an item's profit as a fraction of its sell price,
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**Margin** describes an item's profit as a fraction of its **sell price**,
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its cost to the customer.
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$$
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@@ -38,19 +38,20 @@ Suppose a product that
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* is sold for $100
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$$
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\text{Profit} = 100 - 80 = 20, \quad
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\text{Markup} = \frac{20}{80} = 25\%, \quad
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\text{Margin} = \frac{20}{100} = 20\%
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\text{Profit} = \$100 - \$80 = \$20, \quad
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\text{Markup} = \frac{(\$20)}{\$80} = 25\%, \quad
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\text{Margin} = \frac{(\$20)}{\$100} = 20\%
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$$
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Contractors (and sellers of products and services in general)
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almost exclusively talk about profit in terms of margin.
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Even if someone says "15% _markup_"
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they may still be talking about margin.
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## Converting Between Markup and Margin
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$$
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\text{Margin} = \frac{\text{Markup}}{1 + \text{Markup}}, \quad
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\text{Markup} = \frac{\text{Margin}}{1 - \text{Margin}}
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$$
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$$
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> [!warning]
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> Contractors (and sellers of products and services in general)
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> almost exclusively talk about profit in terms of margin.
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> **Even if someone says "15% _markup_"**
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> **they may still be talking about margin.**
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