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zmVault/drinking-ones-own-kool-aid.md

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---
title: "Drinking One's Own Kool-Aid"
tags:
- topic/psychology
---
# Drinking One's Own Kool-Aid
> "Don't drink your own Kool-Aid"
**Drinking one's own Kool-Aid** is a form of systemic self-delusion
whereby an individual convinces themself
Contrast with [drinking _the_ Kool-Aid](https://en.wikipedia.org/wiki/Drinking_the_Kool-Aid)
which generally connotates acceptance
of erroneous worldviews spread by _others_.
## See Also
* [[einstellung-effect]]
* [apophenia](https://en.wikipedia.org/wiki/Apophenia)
* [confirmation bias](https://en.wikipedia.org/wiki/Confirmation_bias)